Hulu has announced a very appropriate April 20 release date for a new unscripted series set in a Los Angeles marijuana dispensary that hails from executive producer Jimmy Kimmel.
High Hopes is a six-episode series described as a workplace reality series following brothers Slava and Mishka as they try to take their marijuana business to new heights with the help of a motley crue of red-eyed staffers.
The stoner siblings operate MMD, which is one of the oldest marijuana dispensaries in Hollywood, but they’re trying to grow the business beyond its swanky storefront, as they want to expand nationwide as well as launch their own top-shelf line of cannabis products.
Kimmel partnered with ITV America to document all the fun — and the chaos — in the run-up to the dispensary’s biggest day of the year — 4/20. The talk show host executive produced High Hopes under his production company Kimmelot alongside Kimmelot president Scott Lonker, ITV America’s Tim Cohen-Laurie, Karl Hollandt, and showrunner Ben Steinbauer. Meanwhile, Jennifer Stander serves as a co-EP on the series.
Kimmel recently hosted The 96th Academy Awards for ABC, where Kimmelot’s recent productions include the comedy series Prank Panel and the award-winning Live in Front of a Studio Audience specials.
There have been several recent TV shows set in and around the marijuana business, but Hulu has high hopes for High Hopes, and couldn’t have given Kimmel’s new series a better release date.
Will it be a dope hit for the streamer, or will audiences puff and pass on the project? Stay tuned.
Variety was first to report.
