Fresh off his Saturday Night Live swan song, Bowen Yang is suiting up for the Big Game.
Yang, who wrapped his SNL run with December’s Christmas episode hosted by Ariana Grande, stars in a commercial for Ritz Crackers that will air during this Sunday’s Super Bowl LX rematch between the New England Patriots and Seattle Seahawks.
Joining him in the spot are no less than five-time SNL host (and wife of “Update” anchor Colin Jost, hey that rhymed) Scarlett Johansson, and four-time SNL host Jon Hamm.
The premise: Yang and Hamm find themselves on Ritz Island, spying on a beach party well-populated by beautiful people and buttery-salty crackers. Alas, the gents deem themselves “too salty” to RSVP.
Still, the pull of the party is undeniable. But Yang is loathe to set foot on sand.
Enter Johansson driving a jet ski that somehow travels on sandy dunes. In a blink of Hamm’s eye, Yang has disappeared from their veritable pirate’s nest and claimed shotgun alongside ScarJo.
“Ritz Crackers are a star in their own right,” Yang said in a statement about the Super Bowl Sunday collab. “Partnering with them has been an absolute joy—this is my first Big Game spot, and I couldn’t ask for a better experience than visiting Ritz Island.”
Yang will be in good SNL company on Sunday, with former castmates Kenan Thompson and Mikey Day both set to appear in their own commercials, for pharmaceutical company Novo Nordisk and skincare brand Eos, respectively.
Additionally, SNL alum Ana Gasteyer also will shill for Novo Nordisk, while Andy Samberg will parody Neil Diamond for Hellman’s, and Tim Robinson (now a prestige TV creator/star) plays a corporate mastermind in a spot for the software firm Rippling.
