Telemundo Enlists SNL’s Marcello Hernández to Help Seal the Deal With Advertisers

In a sign of his rising prominence within NBCUniversal, Telemundo has tapped SNL featured player Marcello Hernández to help woo advertisers to the Spanish-language network at an upfront event next month in New York City.

Telemundo will, as usual, take part in the larger upfront presentation for its corporate parent NBCUniversal on May 13th. But it will also host its own “Telemundo Celebration” later that evening, enlisting Hernández to demonstrate the opportunity it offers advertisers to reach a bilingual U.S. Latino audience.

Mónica Gil, the chief administrative and marketing officer for NBCUniversal Telemundo Enterprises, touted Hernández’s involvement with the network in a new interview with Adweek

“Someone like Marcello represents both [the English and Spanish] worlds,” she said. “And my message to advertisers in many ways is that when you think of Hispanic audiences, we’re not either, or. We’re and.”

Hernández, who is of Cuban and Dominican descent, has frequently put his bilingual skills to use on SNL since he joined the show in 2022 — from moments on Weekend Update to full sketches incorporating the Spanish language. 

Hernández is a rising star on the show, regularly outpacing his featured player counterparts in our weekly screen time reports. He’s poised to be named part of SNL’s repertory cast this September.  

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