Just days after Saturday Night Live imagined the horrors of a “Wrapped”-style feature for Uber Eats, the food delivery service has launched an actual, personalized year-in-review dubbed “Youber.”
Youber isn’t too far off from the one SNL imagined in this past weekend’s sketch, which featured Ben Marshall, Andrew Dismukes, Ashley Padilla, and others reacting in disgust and dismay when confronted with the data of just how much takeout, and the unhealthy kinds, they had ordered this year.
While SNL’s parody chose to focus on Uber Eats, the Youber feature rolls up users’ stats from both the food delivery service and the company’s original ride-sharing app. But when it comes to the Uber Eats stats, SNL’s sketch proved accurate. Just as in the sketch, Uber’s real feature tallies up the number of restaurants users ordered from throughout the year, and also reveals users’ most-ordered menu item.
And whereas SNL’s version offered users a percentile ranking for a specific menu item, Youber’s top-percent ranking reveals how much they frequented a given restaurant compared to other customers.
Thankfully, Youber doesn’t assign users an “age” based on their order history—something the SNL sketch featured as a way of lampooning Spotify Wrapped’s new “Listening Age” feature. Perhaps hoping to keep things positive, Uber’s year-end wrap-up also does not calculate how much one has spent over the course of a year.
While launching Youber less than 48 hours after SNL’s sketch may seem like opportunistic marketing on Uber’s part, the company actually had their Wrapped-esque feature in the works before SNL beat them to it.
“You asked… we delivered (literally),” the company announced last Thursday alongside a compilation of social media posts demanding an “Uber Eats Wrapped,” noting the inaugural year-in-review feature would be “coming soon.”
