On Brand with Jimmy Fallon Canceled at NBC

The news was not all good for Jimmy Fallon this Monday morning.

Whereas NBC granted a series order to Wordle, a game show adaptation of the popular New York Times word game that Fallon is executive producing, sources confirms for LateNighter that On Brand with Jimmy Fallon has been quietly canceled after just one season.

Co-produced, like Wordle, by Fallon’s Electric Hot Dog shingle, On Brand with Jimmy Fallon positioned Fallon at the head of his own advertising agency, where he was joined by Chief Marketing Officer Bozoma Saint John. Known for her leadership roles at Pepsi, Uber, and Netflix (as well as for being a part of The Real Housewives of Beverly Hills), Saint John acted as mentor and judge, guiding contestants as they competed to craft high-stakes campaigns for brands such as Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, SONIC Drive-In, Southwest Airlines, and Therabody.

Airing twice a week—Tuesdays after The Voice, and Fridays at 8 p.m. ET—On Brand premiered last September to a hair over two million viewers, and immediately dipped to 1.88 million with its first Friday outing. Its audience proceeded to decrease five out of the next six weeks, mustering just 1.46 mil for its finale.

Produced by B17 Entertainment, Universal Television Alternative Studio, and Electric Hot Dog, On Brand continued Fallon’s primetime run following That’s My Jam and Password (which launches its third season June 2). The aforementioned Wordle, hosted by Savannah Guthrie, heads into production later this year with an eye on a 2027 premiere.

12 Comments

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  1. User says:

    See, I knew it wouldn’t last beyond the first season. Maybe if they had gottem someone other than Jimmy Falling, then we could’ve gotten a season two.

  2. Mark Ingbritsen says:

    Fallon, Colbert and Kimmel are unfunny. Trump Haters, getting old okay!

    1. Corie says:

      Majority of people do dislike Trump.

    2. Rick Cummings says:

      So IS TRUMPS puppets and IMBECILES.! Getting Old, More Dilllusional, Delirious and Daranged. In fact..UNTHINKABLE and I KNOW U can Relate 2 THAT, right!?? 🙄

  3. Halo says:

    If only Jimmy Fallon would get cancelled and we’d never have to see that phony fuckwit again.

    1. Mark Anderson says:

      Throw in Kimmel too, and then we would never have to see that racist, misogynist fuckwit again.

      1. Halo says:

        Yeah, Kimmel is really a racist and misogynist.

        You’re an imbecile. I don’t know how you could get Kimmel confused with Trump.

      2. Michael Wahl says:

        To the other person who replied to this comment, Google the following: Jimmy Kimmel as Karl Malone.
        If that doesn’t sufficiently prove the original poster’s comment, then try: Jimmy Kimmel as Karl Malone talking about eating squirrels.

      3. How be we throw you in a deep lake, Mucky Boy? says:

        You’re a FAR bigger racist than anything you accuse Kimmel of being!

  4. Rick Cummings says:

    Trying to Do a bit Much Jimmy..You’ll be Oversaturated pretty Soon! We’ll have FALLON FALLOUT. ijs

  5. L Park says:

    Exactly. Years of Trump bad has gotten old. These late night host need to revisit Carson and Letterman. I don’t care to hear political crap as I’m dozing off!

    1. Why is that, you think? says:

      It’s because Drumpf IS bad! You idiots elected a guy who tried to overthrow the government, because he lost the election! Now, thanks to you installing him back into the White House, America has become a pariah state! Way to go, numbnuts!