The news was not all good for Jimmy Fallon this Monday morning.
Whereas NBC granted a series order to Wordle, a game show adaptation of the popular New York Times word game that Fallon is executive producing, sources confirms for LateNighter that On Brand with Jimmy Fallon has been quietly canceled after just one season.
Co-produced, like Wordle, by Fallon’s Electric Hot Dog shingle, On Brand with Jimmy Fallon positioned Fallon at the head of his own advertising agency, where he was joined by Chief Marketing Officer Bozoma Saint John. Known for her leadership roles at Pepsi, Uber, and Netflix (as well as for being a part of The Real Housewives of Beverly Hills), Saint John acted as mentor and judge, guiding contestants as they competed to craft high-stakes campaigns for brands such as Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, SONIC Drive-In, Southwest Airlines, and Therabody.
Airing twice a week—Tuesdays after The Voice, and Fridays at 8 p.m. ET—On Brand premiered last September to a hair over two million viewers, and immediately dipped to 1.88 million with its first Friday outing. Its audience proceeded to decrease five out of the next six weeks, mustering just 1.46 mil for its finale.
Produced by B17 Entertainment, Universal Television Alternative Studio, and Electric Hot Dog, On Brand continued Fallon’s primetime run following That’s My Jam and Password (which launches its third season June 2). The aforementioned Wordle, hosted by Savannah Guthrie, heads into production later this year with an eye on a 2027 premiere.
