James Corden’s After Hours Ratings Make the Case for Sports Late Night

Four weeks in, James Corden’s World Cup late-night show is beginning to prove the value of sports late night—provided the sports part comes first.

Through its first 16 telecasts, FIFA World Cup on FOX After Hours with James Corden is averaging 639,000 total viewers and 206,000 adults 18–49 in Nielsen Live+3 ratings.

Those are not blockbuster numbers. But for a lightly promoted, sports-adjacent pop-up show airing at or after midnight, they’re hardly disastrous—especially in the demo.

The more revealing numbers are the outliers.

After Hours posted its two strongest telecasts to date on June 29 and June 30, when it immediately followed World Cup games on FOX. The June 29 episode averaged 1.237 million total viewers and 452,000 adults 18–49. The following night, the show averaged 1.224 million viewers and 469,000 adults 18–49.

Those two nights were not just the show’s best performances. They were a clear argument for what After Hours can be when it functions as an actual extension of FOX’s World Cup coverage, rather than a mostly standalone midnight entry several hours removed from the day’s biggest soccer audience.

That has been one of the quirks of the experiment. After Hours was conceived as a loose, comedic World Cup hang, with Corden joined by former England national team captain Rio Ferdinand and comedian Ian Karmel to talk through the tournament’s biggest moments, personalities, and viral detours. But by keeping the show largely tethered to a midnight ET start time, FOX has given it an unusually erratic lead-in pattern.

Some nights, After Hours has followed tournament coverage closely. Other nights, it has arrived hours after the most relevant soccer audience had already moved on.

The ratings reflect that. The show’s June 11 premiere, which aired at midnight roughly six hours after FOX’s coverage of the tournament opener ended, averaged 423,000 total viewers and 111,000 adults 18–49 in Live+3. On June 14 and June 15, it drew 309,000 and 333,000 viewers, respectively.

But when FOX gave the show a direct runway out of live World Cup action, it crossed 1.2 million viewers on back-to-back nights and delivered demo audiences above 450,000.

That doesn’t mean After Hours is suddenly a late-night breakout. Its strongest performances clearly benefited from better lead-ins. But that may be the point. This was never a show designed to live or die as a freestanding late-night franchise. It was built as a companion to one of the biggest live sports events in the world.

Four weeks in, the argument for After Hours is not that it should be treated like a conventional talk show. It is that when FOX uses it like a postgame extension—with a real World Cup audience still in place—it can perform like something more than a novelty.

That matters because late night continues to look for ways to stretch beyond the traditional desk-and-monologue model, while live sports remain one of the few reliably durable pieces of the linear TV ecosystem. Corden’s show has been an attempt to graft late-night energy onto that engine: comedy, conversation, celebrity guests, audience energy, and the day’s sports storylines all in one loose after-hours package.

FOX appears to be taking notice, too. The network recently announced plans to move After Hours up an hour to 11 p.m. for six nights leading up to its July 19 finale, giving the show a better shot at capturing viewers while the day’s World Cup action is still fresh.

The results so far suggest the idea has some merit. And FOX’s own scheduling shift suggests the next question may be whether late night built around live sports should be as flexible as the format itself.

8 Comments

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  1. Shlomo Goldberg says:

    Definitely a strong case to be made here. Just imagine how successful this type of show can be if it’s not being hosted by a supreme twat like Corden?

    1. Frisbee says:

      I audibly laughed! Perfect comment, thank you 😀

      /srs

    2. timorous me says:

      I’ll admit, I never watched his Late Late Show (I loved Craig Ferguson) and have a very bad overall opinion of Corden, but after hearing that this show was worth watching, I tuned in and…kind of liked it? And then kept watching because the World Cup itself has been so fun and now set my DVR every night for it and find myself actually missing it when it’s not on. What has happened to me?!

      I think the key for this show is that Corden and others seem to clearly be having a great time themselves. Tonight, for instance, after a day with no games or After Hours show, they seemed almost giddy to be back, and that joy was infectious even if I know Corden is kind of a c***.

  2. SM in SF says:

    Ian Karmel saves this show.
    Soccer, boring. Corden, boring. Karmel’s 1 liners, amusing.

  3. Claire says:

    Looks like I’m in the minority here, but I find James Corden to be very funny. I started watching “After Hours” because of Corden. I was not a soccer fan. But the show got me hooked. I’ve watched several matches and I even know some of the players’ names—thanks to this show.

  4. Janice Raymond says:

    The James Corden soccer show is the best thing on TV. So creative, so funny and so different from the usual late night comedy. My friends and I text each other everyday we watch and feel we will need therapy when it’s over because we love it that much. We’re hoping for a premier league version.

  5. Wlliam Joyce says:

    As Kathy Griffin would put it “Suck it” Colbert and Kimmel.

    Cordon is pure entertainment and does not do politics in any form. People will watch a late-night show for the chuckles, with some light politics, not the Hate spewed on a nightly basis practiced by the late Colbert and the un-funny Kimmel.

    Fox, find a good host and make this time slot yours.

  6. M Hoffer says:

    I loved the Cordon show. Bring him back from England with a 11 Pm show after Gutfield.