We’re getting our first extended look at Jimmy Fallon’s latest foray into prime-time television, with NBC releasing the first trailer for the Tonight Show host’s first-ever reality series.
On Brand with Jimmy Fallon places Fallon at the head of his own advertising agency, where he’s joined by Chief Marketing Officer Bozoma Saint John. Known for her leadership roles at Pepsi, Uber, and Netflix, Saint John is also part of the current cast of The Real Housewives of Beverly Hills. On On Brand, she’ll act as mentor and judge, guiding contestants as they compete to craft high-stakes campaigns for major consumer brands.
NBC has revealed the full roster of 10 contestants: Elijah Bennett (Chicago), Pyper Bleu (Brooklyn), Sabrina Burke (Port St. Joe, FL), Bianca Fernandez (New York), BT Hale (Keller, TX), Lauren Karwoski (New York), Rajesh Srivastava (Murfreesboro, TN), Mahiri Takai (Dallas), Azhelle Wade (Cranston, RI), and Ryan Winn (Nashville).
The competitors will pitch to companies including Captain Morgan, Dunkin’, KitchenAid, Marshalls, Pillsbury, SONIC Drive-In, Southwest Airlines, and Therabody.
The show’s winner will receive $100,000, a feature in Adweek, a VIP trip to the Cannes Lions International Festival of Creativity, and the title of Innovator of the Year.
Produced by B17 Entertainment, Universal Television Alternative Studio, and Fallon’s Electric Hot Dog, On Brand continues Fallon’s primetime run following That’s My Jam and Password.
The ten-episode series premieres September 30, and will air twice a week—Tuesdays after The Voice and Fridays at 8 p.m.—with episodes streaming the next day on Peacock.
