Thanks to Saturday Night Live, little red glasses are all the rage—at least according to one eyewear brand featured on the show last week.
Minneapolis-based eyewear company Eyebobs has seen sales of red glasses double following last week’s SNL sketch that prominently featured a pair of the company’s frames.
The glasses had been marked down for final sale on the company’s website, discounting their $98 price tag down to $49. But as company reps tell Twin Cities Business, a mysterious order come through last week: a rush order for six pairs of red glasses from SNL. Without knowing any other info, they shipped the order and watched last weekend’s episode, hoping to spot the prop.
As viewers of last week’s episode know, those red glasses were actually the focal point of an entire sketch, aptly titled “Little Red Glasses.”
In the sketch, Lady Gaga, Sarah Sherman, and Ego Nwodim promote “little red glasses”, with support from Heidi Gardner and Ashley Padilla. Each are shown wearing a different pair of red spectacles, with Sherman donning the pair from Eyebobs.
“Little red glasses are fashionable, fun, and sexy,” Nwodim exclaims in the sketch. “Just kidding. But they do magnify text.”
Though Eyebobs was not called out by name, the eyewear company is seizing the opportunity. The product page for the model that appeared on the show — called the Deep Lee—is now labeled “as seen on SNL.”
The company has also begun pushing all of its red-colored frames on its homepage, advertising them with a line delivered by Sarah Sherman in the sketch. “Spunky and a little bit funky,” it reads.
“Little Red Glasses” is now nearing one million views on SNL’s Youtube channel — and, according to Eyebobs, the “Deep Lee” is currently the site’s fourth-bestselling frame.
Get stories like this in your inbox: Sign up for LateNighter’s free daily newsletter.
