Password S2 Premiere Drives 83% Growth Tues at 10pm, Lifts Tonight Show Too

Jimmy Fallon delivered for NBC on Tuesday.

The second season of NBC’s Password, which is hosted by Keke Palmer and executive produced by and stars Fallon, premiered this past Tuesday, March 12 at 10 p.m. ET. The season premiere, featuring guest Joe Manganiello, averaged 3.1 million total live-plus-same-day viewers, which is up +83% from the network’s Q1 Tuesday 10 p.m. average.

Viewers apparently stuck around, as Fallon’s Tonight Show also saw impressive growth, earning its largest Tuesday audience of 2024 to-date (1.49 million total viewers), up +34% from the previous Tuesday broadcast and +37% from the show’s Tuesday Q1 viewer average.

Fallon’s Tonight Show broke news Tuesday night when guests Mike Tirico, Kelly Clarkson and Peyton Manning revealed that they will co-host NBC’s coverage of the Paris Olympics Opening Ceremony this summer. Later in the segment, Tirico, NBC Sports’ lead play-by-play man, asked him to co-host the Closing Ceremony with him — and Fallon agreed. (Turns out they weren’t joking.)

As of publication time, digital content for Tuesday’s Tonight Show has tallied 15+ million views per Sprout Social. A clip of the newly announced Opening Ceremony hosts playing an Olympic-themed version of Pictionary has hauled in more than 10 million views across the show’s social platforms as well.

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